Digital signage, as a multimedia audiovisual system that utilizes terminal display devices in public spaces to present public information, advertising, and other content in a dynamic, customizable, and interactive manner, is gradually becoming the "fifth medium" after newspapers, radio, television, and the internet. Its unique advertising effect allows advertisers to leverage this medium to precisely disseminate information to specific groups of people in specific physical locations and time periods, thereby expanding brand influence and boosting sales.

Industry Chain Structure Analysis

A research report by Beijing Yanjing Bizhi clearly outlines the digital signage industry chain ecosystem from upstream and downstream perspectives: Upstream, core component suppliers dominate, with foreign companies represented by Samsung and LG's panel technology, while domestic companies are gradually achieving technological breakthroughs in areas such as LED chips and touch modules, and the localization rate of the supply chain continues to increase. The midstream is divided into three major segments: hardware manufacturing, software platforms, and system integration. The hardware sector presents a competitive landscape of "high-end international brands + mid-range domestic brands," while the cloud-based SaaS model has become mainstream in the software sector, with the top five platform providers accounting for 45% of the global market share. Downstream applications cover diverse scenarios such as retail, transportation, education, healthcare, and smart cities. Demand has evolved from simple information display to comprehensive solutions encompassing "data collection - intelligent analysis - precise interaction."

Market Size and Growth Drivers

According to market research data from Beijing Yanjing Bizhi Information Consulting, the global digital signage market is experiencing structural growth, with its market size exceeding $30 billion by 2025, maintaining a CAGR of over 8% from 2019 to 2025. This growth is primarily driven by three core factors: first, the continuous decline in hardware costs, with the large-scale application of new display technologies such as Mini LED and OLED reducing terminal pricing; second, the accelerated global digital transformation, leading to a surge in demand for dynamic information dissemination and precise marketing; and third, the intelligent upgrading of software platforms, with cloud management and data analytics functions becoming core considerations in procurement. The Chinese market stands out, accounting for over 35% of the global market share in 2025, with a growth rate far exceeding the global average, becoming the core engine driving industry growth. Market Characteristics and Trends

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A special research report on the Chinese market by Beijing Yanjing Bizhi points out that the domestic digital signage market exhibits three main characteristics: First, it is significantly driven by policy, with digital signage being included in the guidelines for new infrastructure and smart city construction, and interconnectivity technical specifications gradually being improved; second, application scenarios are deepening, with smart shelf labels in the retail sector, real-time information screens in the transportation sector, and interactive teaching terminals in the education sector becoming hot areas of demand; third, there is significant regional differentiation, with first-tier cities (Beijing and Shanghai) contributing 40% of the market share, and the number of screens in second-tier and lower-tier cities expected to double by 2025.